Top Social Apps Performance in Bulgaria Q3 2025

In the third quarter of 2025, the social app landscape in Bulgaria saw some interesting trends. According to data from Sensor Tower, the performance of the top five social apps varied across different metrics.

TikTok - Videos, Shop & LIVE showed a relatively stable trend in weekly revenue, with a peak of approximately $75.6K in late August. Weekly downloads fluctuated, reaching a high of 22.6K in the same period. The app maintained a strong presence in terms of active users, with numbers mostly hovering around the 1.2M mark.

Facebook experienced a varied revenue pattern, peaking at around $4.8K in July. Download numbers were consistently strong, peaking at 33K in late August. Active user numbers remained robust, frequently exceeding 2M throughout the quarter.

Instagram exhibited a steady revenue flow, with weekly figures around the $3K mark. Downloads peaked at 20.8K in late August, while active user numbers showed a slight increase, reaching about 1.18M by mid-September.

Grindr - Gay Dating & Chat had a consistent revenue stream, peaking at $4.3K in late September. Downloads remained stable, with a slight increase to 584 in the same period. Active user engagement also saw a slight uptick, reaching 6.9K.

OmeTV – Video Chat Alternative displayed a steady revenue pattern, peaking at $2.1K in late August. Downloads varied, with a peak of 5.2K in late August. Active users saw a decline, dropping to 11.8K by the end of August.

These insights from Sensor Tower illustrate the dynamic nature of social app usage in Bulgaria, highlighting the varying performance across different metrics. For more detailed analytics, visit Sensor Tower's platform.